This paper investigates the role of English in voice assistant (Siri, Alexa, Google Assistant) use from the perspective of language ideology. Major commercial companies in the voice assistant market use English as a training language for their speech technologies and offer the most optimised support for standardised varieties of English. This…

Translanguaging has now become central to a sociolinguistics that foregrounds globalization and mobility as key concepts for grasping human beings' capacity to engage with and draw on both multiple linguistic -- including named languages -- and semiotic resources dynamically and in combination for the purpose of meaning-making (García, Ofelia…

The papers in this volume all articulate a keen awareness of the shift in sociolinguistic economies caused by online technologies. We now live in an online-offline nexus of communication, and realizing this invites changes in the ways in which we traditionally view and imagine the foundations of our disciplinary approaches. In reviewing the…

In this rapidly technologising age translation practice has been undergoing formidable changes with the implication that there is a need to expand the disciplinary scope of translation studies. Taking the case of game localisation this article problematises the role of translation as intercultural communication by focusing on cultural elements of…

Malaysia is a multiracial country with a diverse range of religions, leading to a broad range of religious festivals throughout the year. In recent years, corporate giants such as Petronas, Telekom Malaysia (TM), Tenaga and Astro have taken to airing television commercials (TVCs) that contain a local touch when greeting their customers. Perhaps…