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Direct linkBrown-Devlin, Natalie – Journal of Advertising Education, 2021
As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe…
Descriptors: Advertising, Teaching Methods, Data Analysis, College Faculty
Labrecque, Lauren I.; Markos, Ereni; Darmody, Aron – Journal of Marketing Education, 2021
Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…
Descriptors: Marketing, Advertising, Privacy, Comparative Analysis
Grajek, Susan – EDUCAUSE, 2016
EDUCAUSE is in its second year of identifying the influence of major trends on the IT strategy of colleges and universities. This year's Trend Watch list included 29 trends in the management and delivery of IT services, personal devices and personalized environments, data and analytics, teaching and learning, security and risk, and the Internet of…
Descriptors: Educational Trends, Trend Analysis, Information Technology, Higher Education
Download full textWoods, David M.; Howard, Elizabeth V. – Information Systems Education Journal, 2014
Courses in Information Technology Ethics are often designed as discussion-intensive courses where case studies are introduced and evaluated using ethical theories. Although many of the case studies directly apply to our students' online lives, the stories can sometimes seem too far removed from their own experiences. While we read the news…
Descriptors: Active Learning, Learning Activities, Information Technology, Ethics
Ayyagari, Ramakrishna; Tyks, Jonathan – Journal of Information Technology Education: Innovations in Practice, 2012
Security and disaster training is identified as a top Information Technology (IT) required skill that needs to be taught in Information Systems (IS) curriculums. Accordingly, information security and privacy have become core concepts in information system education. Providing IT security on a shoestring budget is always difficult and many small…
Descriptors: Information Technology, Information Systems, Core Curriculum, Information Security
Association Supporting Computer Users in Education, 2018
The Association Supporting Computer Users in Education (ASCUE) is a group of people interested in small college computing issues. It is a blend of people from all over the country who use computers in their teaching, academic support, and administrative support functions. Begun in 1968 as the College and University Eleven-Thirty Users' Group…
Descriptors: Computer Uses in Education, Conferences (Gatherings), College Students, Portfolios (Background Materials)
Campbell, Jackie – Interactive Technology and Smart Education, 2012
Purpose: The purpose of this paper is to describe and discuss the use of specifically-developed, inquiry-based learning materials for Computing and Forensic Computing students. Small applications have been developed which require investigation in order to de-bug code, analyse data issues and discover "illegal" behaviour. The applications…
Descriptors: Foreign Countries, Computer Software, Inquiry, Active Learning
Kommers, Piet, Ed.; Issa, Tomayess, Ed.; Issa, Theodora, Ed.; McKay, Elspeth, Ed.; Isias, Pedro, Ed. – International Association for Development of the Information Society, 2016
These proceedings contain the papers and posters of the International Conferences on Internet Technologies & Society (ITS 2016), Educational Technologies (ICEduTech 2016) and Sustainability, Technology and Education (STE 2016), which have been organised by the International Association for Development of the Information Society and…
Descriptors: Conferences (Gatherings), Foreign Countries, Internet, Educational Technology
