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Lum, Elliot; Martinez, Luisa; Soling, Marcia – Journal of Advertising Education, 2021
Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18-34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and…
Descriptors: Advertising, Television Viewing, Adolescents, Young Adults
Skhvediani, Angi; Sosnovskikh, Sergey; Rudskaia, Irina; Kudryavtseva, Tatiana – Journal of Education for Business, 2022
The development of digital technologies has created a market need for specialists working with the big data that is necessary for making management decisions. This study aims to identify the skills structure of the data analyst profession (DAP) in Russia. The authors used a program code written in Python to examine relevant vacancies extracted…
Descriptors: Data Analysis, Employment Qualifications, Higher Education, Curriculum Development
Liu, Xiaoming; Schwieger, Dana – Information Systems Education Journal, 2023
Rapid advancements and emergent technologies add an additional layer of complexity to preparing computer science and information technology higher education students for entering the post pandemic job market. Knowing and predicting employers' technical skill needs is essential for shaping curriculum development to address the emergent skill gap.…
Descriptors: Network Analysis, Employment Opportunities, Information Technology, Computer Science Education
Dong, Tianxi; Triche, Jason – Journal of Information Systems Education, 2020
The explosive growth of the data analytics field has continued over the past decade with no signs of slowing down. Given the fast pace of technology changes and the need for IT professionals to constantly keep up with the field, it is important to analyze the job skills and knowledge required in the data analyst and business intelligence (BI)…
Descriptors: Job Skills, Data Analysis, Information Technology, Job Applicants
Aksu, Fatma Nur; Durak, Gürhan – Journal of Education and e-Learning Research, 2019
This study examining the robotic codings and robotic tournaments from the perspectives of Information Technology (IT) teachers was carried out using the qualitative case study method. In the study, a total of 20 teachers from private schools and state schools were asked for their views. The research data collected from the IT teachers helped…
Descriptors: Robotics, Information Technology, Teacher Attitudes, Private Schools
Hersch, James – Campus Activities Programming, 1998
Argues that creation of a World Wide Web site that makes good use of the available digital audio and visual technologies can be useful in campus activities planning and advertising. The design of a good Web site and the potential uses of digital video and compact discs are discussed. Costs of these technologies are also outlined. (MSE)
Descriptors: Advertising, Computer Uses in Education, Costs, Extracurricular Activities