The Fourth Industrial Revolution (4IR) refers to the current rapid technological growth that fundamentally changes how humans live. 4IR is essential to improve higher education worldwide and develop crucial skills such as e-learning and innovation, information and media technology, and life and career skills. This study aims to assess the…

As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe…

Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…

A renewed interest in cloud computing adoption has occurred in academic and industry settings because emerging technologies have strong links to cloud computing and Big Data technology. Big Data technology is driving cloud computing adoption in large business organizations. For cloud computing adoption to increase, cloud computing must transition…

This study analyzed the meta-data collected from a honeypot that was run by the Federal Bureau of Investigation for a period of 5 years. This analysis compared the use of existing industry methods and tools, such as Intrusion Detection System alerts, network traffic flow and system log traffic, within the Open Source Security Information Manager…

Disaster recovery planning is a crucial component to maintaining a business's economic stability. However, it is unclear how key performance indicators (KPIs) are perceived in the emergency medical service (EMS) industry during the disaster recover planning process. The problem addressed in this study was to understand KPIs and their components.…

Privacy and surveillance are pervasive words not only in higher education but also in many areas in our life. We use and hear them often while shopping online, reading the news, or checking the policies and terms of websites. In this study, I highlight the challenges of data collection and surveillance in education, specifically, in online…

Social media analytics is a critical research area spawned by the increasing availability of rich and abundant online user-generated content. So far, social media analytics has had a profound impact on organizational decision making in many aspects, including product and service design, market segmentation, customer relationship management, and…

Cybersecurity threats confront the United States on a daily basis, making them one of the major national security challenges. One approach to meeting these challenges is to improve user cybersecurity behavior. End user security behavior hinges on end user acceptance and use of the protective information technologies such as anti-virus and…

That organizations face threats to the security of their computer systems from external hackers is well documented. Intentional or unintentional behaviors by organizational insiders can severely compromise computer security as well. Less is known, however, about the nature of this threat from insiders. The purpose of this study was to bridge this…

The advent of information technology has enabled firms to collect significant amounts of data about individuals and mine the data for developing their strategies. Profiling of individuals is one common use of data collected about them. It refers to using known or inferred information to categorize the type of an individual and to tailor specific…

The Association Supporting Computer Users in Education (ASCUE) is a group of people interested in small college computing issues. It is a blend of people from all over the country who use computers in their teaching, academic support, and administrative support functions. ASCUE has a strong tradition of bringing its members together to pool their…

These proceedings contain the papers and posters of the International Conferences on Internet Technologies & Society (ITS 2016), Educational Technologies (ICEduTech 2016) and Sustainability, Technology and Education (STE 2016), which have been organised by the International Association for Development of the Information Society and…