Explores the reasons for incorporating trend analysis of librarianship into library planning and marketing. Key financial and technological issues are reviewed, and the techniques of environmental scanning and alternative scenario-building to incorporate future trends are discussed. (AEF)

Examines the foundations of academic librarianship in terms of the ends and means of library services, recognition of the difference between them, exploration of the quality of library services, and development and refinement of descriptions of these concerns. The impact of information technologies on these areas is discussed. (17 references) (CLB)

This case study of the Kossuth Lajos Tudomanyeyetem, an academic library in Debrecen (Hungary), conducted in May 1992, describes its functioning and needs. Information gathered through a series of interviews, tours, library reports, and a review of relevant literature forms the basis for the case study. An overview of the library in its historical…