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Brooks, Stoney L. – ProQuest LLC, 2013
This dissertation is concerned with investigating topics surrounding the phenomenon of social media usage. Essay One draws from the technology acceptance literature by utilizing concepts from the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the model of hedonic technology acceptance. The…
Descriptors: Social Media, Computer Attitudes, Individual Characteristics, Theories