Network externalities or alternatively termed network effects are pervasive in computer software markets. While software vendors consider pricing strategies, they must also take into account the impact of network externalities on their sales. My main interest in this research is to describe a firm's strategies and behaviors in the presence of…

The strategic planning process developed at Hartwick College (New York) begun in 1992 is described, and the college's resulting commitment to information technology is discussed. Issues arising during the process included choice of operating system(s), winning over skeptics, software selection, development of technical support, establishment of a…

Hartwick College (New York) developed a strategic vision for its future and invested significantly in information technology to transform that vision into reality. Guided by its president and trustees, Hartwick, a small, independent liberal arts college, formed a strategic plan in phases. At a formal board retreat in 1993, with faculty, students,…