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Lum, Elliot; Martinez, Luisa; Soling, Marcia – Journal of Advertising Education, 2021
Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18-34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and…
Descriptors: Advertising, Television Viewing, Adolescents, Young Adults
Rawan, Bakht; Dar, Mahwish; Siraj, Syed Abdul – Pakistan Journal of Distance and Online Learning, 2018
Learning once deemed as a face-to-face/classroom activity has been revolutionized by the advent of new information and communication technologies (ICTs). These technologies are used for the new modes of education such as distance education, virtual learning, e-learning and online learning.This study examines that whether children's exposure to…
Descriptors: Cartoons, Incidental Learning, Content Analysis, Class Activities