Previous research is reviewed in which a multi-systems theory of communication behavior has been used to explain communication behavior of individuals and of several organization-related systems and subsystems. Recent research is then summarized which sought to develop conditional probabilities that communication behavior will occur in each of 16…

As counterexamples to J. E. Grunig and J. B. Disbrow's probabilistic theory of communication behavior, which assumes that receivers have almost total control over communication behavior and that the only control possible for communicators is to limit communications to those publics most likely to be communicating with them, this paper cites…

This monograph first reviews a theory of individual communication behavior and points out the similarities between that theory and the observed activities of public relations practitioners. It then reviews the literature of formal organizations to extend the theory to more complex systems. Next, it operationalizes this expanded theory and reports…

One of the keys to economic behavior is decision making in production and the market place. Traditionally, economists have assumed decision making to be rational and based upon complete information, but this is not the case in actual situations. Actual problem solving is based upon communication behavior and availability of information. If, as is…

Research on the relationship of communication to national development is at a standstill because theorists have assumed that effective communication will modernize the attitudes of individuals in underdeveloped nations and will eventually result in changing the political, social, and economic structure of their country. Unfortunately, change is…