Of the many intellectual models available for conceptualizing the communication process, one of the most appropriate is cybernetics. The logical and empirical requirements of a cybernetic model of communication are presented. Based upon a review of relevant findings in the social science literature, these requirements are utilized to create a…

Little research attention has been paid to the systematic validation of mathematical indices of social structure. The validation strategies in use remain largely implicit and generally fail to appreciate the multi-dimensionality of structure. The current paper proposes a new method designed to avoid these shortcomings and reports the results of…

The process of explanation as defined by the covering law model of science contains stringent criteria which often cannot be met by communication scientists. An alternative model, less powerful but more obtainable--the system paradigm--should be adopted. Four types of explanation provide a context for a discussion of the system paradigm…

This paper examines the multivariate multiple regression model and explores its applicability to communication research. The first section discusses partitioning of a data matrix, as a heuristic device for distinguishing among alternative regression models. Section two examines various aspects of univariate multiple regression, including the form…

There are three general scientific methods for studying the communication process: mechanistic, organic, and systemic. After reviewing the characteristics and research implications of each method, it can be concluded that the systems paradigm is most appropriate to the logic of communication theory. The systems method is defined as a process of…