A theoretical framework for integrating concepts of communication and institutional change based on experience with the Puebla Project in Mexico is given. The Puebla Project is a program to introduce high yield corn technology on a broad scale to 50,000 dry land corn farmers in Puebla, Mexico. The first part of the paper points out how…

Lays out a framework in which microeconomic decision theory and elements of information/communication theory drawn from human geography and sociology are joined in an integrated approach to the analysis of the spread of schooling among the less developed countries. Tests the model on area variations in India, Brazil, and Mexico. (BRR)