Noting that the introduction of Videotex into the United States might precipitate significant public policy choices, this paper argues for a systematic assessment of the new technology and presents a methodological framework for dealing with its social impact. It then discusses 12 preliminary public policy concerns: (1) economic barriers to entry,…

Section one of this paper describes the history and development of the "communicaton audit," a system for assessing communication effectiveness in organizations, by the International Communication Association. Section two describes the 16 audits conducted so far and the overall demographic characteristics of the current survey data bank.…

Article describes a number of steps when dealing with the general semantics of international/intercultural communication. (Author)

Communication is not only cross-cultural but interdisciplinary--in fact, even supradisciplinary. The problem of effective communication lies in coordinating various cognitive structures and in overcoming the lack of knowledge about an individual's perceptual mechanization. In this volume, some twenty-five contributors and discussants from five…

A sample of 54 subjects, representing four levels of management in a chain of retail stores, participated in an experimental study of the effects of channel of communication (face-to-face, telephone, and written) and anonymity on satisfaction with, and distortion of, upward communication. Results indicated that the channel used led to significant…

The Sequential Analysis of Verbal Interaction (SAVI) categorizes verbal behavior in terms of approach or avoidance of the problem of communication. It reflects both verbal and nonverbal interaction and treats all verbal behavior as problem-solving behavior. Chapter One describes the theoretical assumptions and framework of the system. Chapters Two…

Two laboratory experiments are reported which describe the effects of the presence of a neutral in a communication network during the resolution of differences of opinion between two persons. The presence of a neutral was found to be associated with increased resistance to persuasion, increased number of messages between parties, and increased…

There is a need for the patient establishment of the operational meanings of words and also for the introduction of new meanings by carefully climbing the semantic ladder in levels of abstraction without transgressing the semantic ceiling. (WM)

Communication within an organization can be defined according to the three directions in which communication flows: downward, upward, or horizontally. Business communication also includes external activities in which interaction is either one way to two ways. This paper describes the differences between one-way and two-way communication systems…

Canada provides a unique example of the way in which practical communication problems have produced an awareness of communication theory, policy, and practice. This book brings together a collection of essays which aim to philosophically, analytically, and historically explore the lessons to be gained from Canadian communications activity and…

This pamphlet contains many guidelines and suggestions for increasing communication effectiveness. Some typical communication problems and several theories of communication are examined; suggestions for improving reading, writing, listening, and speaking skills are offered. Special clues for radio and television communication are also included.…

Discusses the benefits of the International Communication Association Communication Audit as a methodology for evaluation of organizational communication processes and outcomes. An "after" survey of 16 audited organizations confirmed the audit as a valid diagnostic methodology and organization development intervention technique which…

Calls for a reordering of values in the study of human communication in human organizations. Offers a preliminary discourse on a primitive theory of human communication as distinguished from an eclectic theory of organizational communication. Differences between the two types of theoretical approaches are suggested. (JMF)

A review of literature on science writing, diffusion of technical innovations, advertising, public relations, etc., is organized into conclusions under three categories: audience characteristics, effects of communication, and source/receiver relations. The article suggests further systematic research into science writing as a discipline. (RE)

Teachers involved in the Visual Communication Education project attended a summer program in 1966 at which the following edited lectures were made by resource people who represented diverse points of view: (1) "The Design and Technical Foundations of Visual Communication" by Kenneth G. Scheid examines supply and deman, technological…