Investigates how organizational and communicative factors differ for a technical innovation and a community-based innovation within a large, technically-oriented governmental organization. Finds that complexity, persuasion, interpersonal channel use, and interpersonal channel utility were rated more highly for the technical innovation, and…

Compares three differing explanations of the dynamic interrelationships between internal and external innovation-related communication in a new organizational form. Considers how the "communication stars" explanation suggests that individuals maintain similar levels of communication in both networks. Indicates that there was a lagged…

Uses diffusion of innovations theory to contrast three different preventive health interventions (undertaken by the contractual network of the Cancer Information Service) by their innovation attributes. Shows that innovation attributes were rated differentially by organizational members, depending on the nature of the specific intervention,…

Examines a structural equation model of the effects of persuasiveness, salience, and uncertainty on participation in innovations, focusing on the process by which an innovative manager in a financial institution secures support from other managers in the early stages of an innovation. Finds that persuasion had a paramount impact on participation.…

After organizations decide upon innovations these innovations must be implemented. The likelihood and the ease of getting an adoption unit (the segment of the organization responsible for translating decisions into action) to implement an innovation desired by a decision unit depend upon a number of factors: (1) the adoption unit's perception of…