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Marketing Educators and Artificial Intelligence: A Perspective on Productivity and Innovation
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Pamela P. Rogers; Charlotte Allen; Antoine Busby – Journal of Marketing Education, 2025
Artificial intelligence (AI) is revolutionizing and transforming industries around the globe. Through the exploration of various AI applications in teaching, research, and administrative tasks, this article illuminates both the potential and limitations of AI for enhancing faculty productivity while improving their effectiveness and innovation in…
Descriptors: Marketing, Business Education, Artificial Intelligence, Computer Software
Criteria for Empowering Innovation in Higher Education
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Jakovljevic, Maria – Africa Education Review, 2019
Although academic staff have a key role to play in innovation at higher education institutions (hEIs), current innovation adoption among academic staff is disappointing. Most curricula at hEIs are stalled in the traditional pedagogical model of knowledge transmission for teaching and learning with little exploration of technologies for…
Descriptors: College Faculty, Teacher Role, Innovation, Higher Education
Entrepreneurial Management Education Needs in the Republic of Croatia, Poland and the United Kingdom
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Dabic, Marina; Vlajcic, Davor; Novak, Ivan – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to take the emergence of the knowledge mobilization as an opportunity to develop an understanding of needs for catching up appropriate knowledge application in SMEs in the Republic of Croatia, Poland and the UK. It draws upon the "frame mobilization" literature, which illuminates the role that acts…
Descriptors: Entrepreneurship, Management Development, Foreign Countries, Educational Quality
Don't Just Cover the Engineering Design Process, Patent It!
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Reed, Philip A. – Technology and Engineering Teacher, 2013
Learning about intellectual property can help students understand the process it takes to bring ideas to fruition. It is very important for technology and engineering students to learn early that technology is not just concrete processes and physical artifacts. Creativity is closely linked to technology and is vital in helping us address perceived…
Descriptors: Engineering Technology, Engineering Education, Design, Intellectual Property
Creativity Enhancement in a Product Development Course through Entrepreneurship Learning and Intellectual Property Awareness
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Silva, Arlindo; Henriques, Elsa; Carvalho, Aldina – European Journal of Engineering Education, 2009
Product development is the set of activities starting with the perception of a market need and ending in the production and sale of a new product satisfying that need. Broadly speaking, it is a process that should follow a structured methodology, if a certain level of effectiveness and efficacy is envisaged. In the Portuguese industrial…
Descriptors: Copyrights, Concept Formation, Engineering, Creative Thinking
Teaching Innovation and Entrepreneurship: Building on the Singapore Experiment
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Hampden-Turner, Charles – Cambridge University Press, 2009
Is it possible to teach someone to be an entrepreneur? Is innovation something that can be assessed and taught in a classroom? Teaching Innovation and Entrepreneurship answers these and other questions by focusing on a teaching experiment in Singapore at Nanyang Technological University, wherein classes of English-speaking Singaporeans and…
Descriptors: Speech Communication, Intellectual Property, Instructional Innovation, Innovation