Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)

This article discusses a variety of roles that a university might have in health promotion programs run by private industry. Universities can contribute to these programs through teaching, research and evaluation, and community service. (PP)

Behavioral, educational, and organizational methods for improving the degree to which workers comply with the objectives of industrial health promotion programs are discussed. Compliance can be enhanced through: (1) better program location and scheduling; (2) increased worker satisfaction; (3) use of psychological and educational techniques; and…

Businesses with limited resources to invest can successfully carry out programs that promote healthful behavior in their employees. The design and implementation of such a program, which encourages exercise, healthful eating, weight management, nonsmoking, and stress management, is described. (PP)