Since philanthropic support from alumni and their families is an important source of revenue for colleges and universities, identifying ways to connect with Chinese students and cultivate philanthropic support from their parents will be an essential component of fundraising efforts. In this study, I attempt to investigate how Chinese parent donors…

Although most people approach asking for donations with a high level of anxiety, $129.9 billion dollars were donated by individuals, bequests, corporations, and foundations in 1994. While corporation and foundation gifts are usually in cash, individual gifts may take the form of money, securities and real estate, art works, life insurance, or…

The responsibilities and skills of college development officers are discussed. The need for development officers has stemmed from financial problems that could only be solved through additional sources of revenue. In addition to understanding the concept and function of institutional development, the development officer must recognize that…

Perspectives on institutional fund raising or resource development are offered by a graduate dean. The focus is funding provided by individuals, foundations, and corporations. It is suggested that this effort must be a total institutional effort organized by professionals and best conducted by an a mixture of resource development professional,…

This paper discusses five issues in values and ethics relating to educational fund raising: (1) how should fund raising relate to the overall priorities of the institution? (2) what is the proper relationship between the institution and the donor? (3) what information is the institution obligated to present or make available with respect to its…

The literature on trustees of private, non-profit institutions and their fund-raising role almost always advises the institution that is having trouble raising money to look to its board of trustees. Oddly enough, there has been very little research or writing on the fund-raising role of public institution trustees, despite the fact that about 70%…

The paper summarizes what is currently known about fund raising in higher education, and proposes priorities for research that will better inform fund raising practitioners. Research on fund raising has been limited for such reasons as lack of interest by the professoriate and the relative recency of the major professional association of fund…

This paper addresses the development of a corporate/foundation relations program at a college or university. To provide background information on corporate and foundation philanthropy, the report lists 1984 contributions (in billions) by individuals, bequests, foundations, and corporations, along with the type of field/entity receiving the funds.…

A study was conducted to determine the organizational factors that were consistent with the success of two-year colleges in obtaining private financial support. Informal telephone surveys were conducted with 15 community colleges with successful endowment and fund-raising programs to gather information about organizational structures and factors…

The issue of increasing the effectiveness of alumni development and fund raising programs to ensure quality in academic programs and campus life for the coming decade was examined. The study's primary purposes were to: (1) describe the development of a comprehensive decision support system for alumni and fund raising activities at one independent…

Increasing competition in higher education for college students has given the term "enrollment management" wide acceptance in academia. Many factors are important to the success of enrollment management, including an informed enrollment management team of upper-level administrators committed to adopting a new philosophy in addition to…

Recent research and literature on community college presidents indicate a common personality profile (i.e., they are hearty, frank, decisive, leaders, usually good at reasoning and public speaking, and often more positive and confident than their experience warrants). In addition, common problems characterize the work of college presidents (e.g.,…

In response to dwindling enrollments and increasing competition from other postsecondary institutes and private training schools, the Southern Alberta Institute of Technology (SAIT) has developed a marketing plan to take advantage of existing opportunities. SAIT's Marketing Department focuses on developing a strong and unique institutional image…

Attracting and keeping good volunteers must be a primary concern of community college institutional advancement teams. The first of three general principles in recruiting and motivating volunteers is to establish the worthiness of the cause. This can be achieved by presenting potential volunteers with accurate financial information about the…

Three strategies for conducting research on private gift fund raising in higher education are discussed to promote interaction between institutional researchers and fund-raising officials. Attention is directed to: progress on standardized reporting for cost-effectiveness research; applications of a model for measuring effort, performance, and…