New York's Cornell University spends millions of dollars and thousands of staff and volunteer hours to produce more than 1,400 events around the world each year. That's one event every six hours. Is it worth it? Do the 40,000 alumni, parents, and friends who attend feel closer to Cornell after these events? Do they disengage because Cornell didn't…

Asserts that for some in advancement, and many observers outside the profession, giving has become the primary measure of alumni satisfaction and the success of an alumni program. Two practitioners take issue with that assumption and offer ways to develop more comprehensive program assessment tools. (EV)

Criteria for evaluating college and university advancement programs are presented, based on the efforts of professional area trustees and advisory committees of the Council for Advancement and Support of Education (CASE). The criteria can be useful in three ways: as the basis of internal audits of advancement programs or program components; as the…