Different types of donors may respond better to different types of approaches. Models built for four major donor groups (alumni, nonalumni individuals, business organizations) are described. (MLW)

In this day of increased competition for students, educators need to know what makes their institution exceptional or how it is perceived as providing something of value that other institutions in the local area do not. Without this information, community colleges will find it difficult to thrive and adapt in the future. Efforts to determine the…

This paper presents two ways that schools can enhance their reputation: the annual back-to-school night and recognition programs for alumni. For back-to-school night, guests should be welcomed with enthusiasm and parents should be informed of the school's achievements. Since many staff members have never been coached on parent-friendly behavior,…

A 1994 "U.S. News and World Report" ranking of professional schools of social work is examined and compared with the findings of 8 other attempts to rank social work schools in the last 20 years. Results indicate that the assessment measures used were primarily faculty products (for example, articles published), and that the reputational…

Maintains that early sociological studies of U.S. higher education noted that despite a widespread ideology of egalitarianism, both individuals and departments were highly stratified. Reports on a study of changes in the structure of the stratification system in sociology over the past 30 years. (CFR)

A discussion of institutional stature in higher education focuses on its development and determination and strategies for its enhancement. The central theme is that although colleges and universities are affected by trends in the external environment, they can plan, respond, act, and organize themselves to improve their stature. The report…

The essays in this collection argue that community colleges have much to gain by seeking out and maintaining positive recognition of the features that distinguish them from other colleges in the region and state. In addition, the sourcebook contains articles discussing the process of conducting a search for institutional distinctiveness and ways…

A study of 291 freshmen from "invisible" colleges and 239 from 6 prestigious colleges and universities and their parents investigated how the 2 sets of families with obvious different college preferences had made their choice. Geography, parental influence and approval, the "second choice" concept, and institutional…

Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…

A study investigated the perceptions of human resource managers (n=243) concerning graduates from 9 area colleges, using 40 criteria to differentiate potential employees. The results support use of the methodology by colleges and universities to investigate factors contributing to institutional image within the business community. (MSE)

A study investigated the validity of eight indicators (acceptance rate, mean entrance test score, matriculants' class standing, faculty/student ratio, faculty background, instructional budget, retention, graduation rate) for assessing quality in higher education institutions. Indicators were more predictive of retention, graduation, and reputation…

Reports on a study of the theory of cumulative advantage and disadvantage as it applies to the productivity and prestige of academic departments within sociology. Finds that past accomplishments do not bear importantly on current perceptions of departmental prestige. (CFR)

A 1989 survey of 1,800 first-year pharmacy students from 18 schools identified factors in pharmacy school selection and compared findings with 1985 data. Factors considered include institutional reputation, academic environment, finances, degrees offered, curricular options, advising, and student characteristics. Institutional reputation and…

Debate grows over the validity and reliability of college and university rankings, which judge rather than describe institutions, as the public's willingness to accept them increases. While many institutional characteristics can be measured, measurement methods need improvement. One solution is to publish the peer studies that the institutions…

The behavior of universities is considered from an economic perspective. It is assumed that both the administration and the faculty pursue goals consistent with their own self-interests. In addition to reviewing studies from other disciplines, the market in which institutions compete is described, and a formal model of the university as a…