University-based scientific research has long been argued to be a central source of commercial innovation and economic growth. Yet at the same time, there have been long-held concerns that many university-based discoveries never realize their potential social benefits. Looking across universities, research and commercialization activities such as…

The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

This qualitative study explored how neoliberalism contributes to the fragmentation of organizational identity in Saudi universities and the implications of this fragmentation. Semi-structured interviews were conducted with 19 faculty members from a Saudi public university. Thematic analysis revealed that neoliberal policies relating to governance,…

This paper argues that a data-driven, niche-focused approach to strategy development will assist Higher Education Institutions to direct their financial resources to greater effect by providing a more tailored service to students, therefore, increasing student satisfaction and creating brand loyalty. This approach will give institutions greater…

This research looks at higher education choice through the lens of extended self in consumer behavior. An online survey at two US universities, one public and one private, found that extended-self moderated how much fulfillment of self-image needs led students to like a university. Self-esteem needs were a critical part of this process, positively…

This article focuses on the relationship between elite British boarding schools and the overseas branches ('satellites') that they have established around the world. While British schools are categorised as charities, the satellites are operated as commercial ventures through subsidiaries. The UK-based schools can thus profit from the export of…

Along with issues of leadership in the academy at large and as related to US-American politics, such as academic freedom and the corporatization of the American university, particularities of academic dance provide a nuanced view of dance leadership in US postsecondary institutions. A dominant culture of overwork, lack of awareness and respect of…

Academisation of schooling in England is a significant development with consequences for the disavowal of the role of community and democracy in education at the local level and wider resonance for geo-policy jurisdictions where neoliberal education reforms play out. This study analyses the operation of power and control of Multi Academy Trust…