Students at America's most renowned private universities face different acceptance rates, college wealth, class sizes, and potential graduate earnings even in comparison with students at the nation's highest-ranking public institutions. The analyses that led to these findings frequently focused on national or state-wide comparisons of public…

Getting the branding right for one's university will make a difference to student recruitment, and probably to wider perception in the community. Everyone in higher education knows, and most people outside it know, that reputation is "everything" to universities. In this article, the author draws a distinction between "branding"--which is what…