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| Bradford, John A. | 1 |
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Bradford, John A. – 1979
Tested is the hypothesis that admission offices of colleges offering two-year degrees will be less likely to reflect a marketing orientation in their responses to prospective students than colleges and universities offering more advanced degrees. Information sent by 858 institutions of higher education to potential students is described and…
Descriptors: Admission Criteria, Admissions Counseling, Admissions Officers, Change Strategies
