To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…

This study investigates how communities perceive students' cultural sensitivity and adaptability in electronic service-learning (e-SL) programs, focusing on Ateneo de Manila University in the Philippines. Employing qualitative methodology that incorporates online in-depth interviews and surveys, the research fills a gap by concentrating on…

Each year, final year high school students choose the university that they would prefer to attend. Past studies have found that family, friends, course availability, university reputation, distances from home, and job prospects were factors affecting students' choice of university. However, the relative weight of these factors might have changed…

Purpose: This paper aims to explore the current state of website environmental communications in Latin American universities through a benchmarking operational tool. The study considers how these universities communicate their environmental policies as an act of corporate social responsibility and to improve their public image.…

Social media is an important component of a university's marketing plan. It has become one of the most efficient and cost-effective avenues for reaching a large, targeted population, which makes knowledge of how to attract more followers and interactions important in the competitive world of higher education. This study investigates the…

Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebook activity and content created by the world's…

Purpose: The purpose of this paper is to investigate the construct of online public engagement by identifying the modalities universities use to give visibility to their approach on institutional websites. Design/methodology/approach: An exploratory factor analysis outlined the principle dimensions that explain online public engagement starting…

The enrollment of international students (e.g. students admitted using a F-1 visa into the U.S.) has been increasing continually for the past six academic years in American higher educational institutions. This article explores how Chinese applicants make decisions during their application journey for Master's degree programs in business schools.…

The passive role of students in their learning and education and the absence of student engagement in higher education institutions (HEIs) are quite common in many higher education institutions in developing countries. The main objective of the research presented in this paper is to explore the influential factors on student engagement in HEIs in…

Purpose: This report seeks to address the preliminary findings from a large-scale study of the different ways in which the asynchronous discussion forum (ADF) is being used in the online learning environment. Design/methodology/approach: A conceptual approach is taken. Findings: The structural and functional variation of the ADF is depicted within…