This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

Materials are primary elements in the process of design and are gaining more and more attention in design education. The present work illustrates the practice of material tinkering, concentrating on its effects on design education, as regards the upcycling of waste into material demonstrators, deemed to assess their possibility to evolve into…

This article discusses three years' research (2012-2014) on design education towards a 2016 undergraduate industrial design curriculum launch. It contributes a pathway for conservative courses towards design culture transformation and filling gaps between them and leading breakthrough education exemplars. The course proposes a collective knowledge…

Introduction: The pressure on universities worldwide has increased to transform themselves from isolated educational institutions to profit-generating businesses. The visibility of a Web page plays a role in attracting potential clients, as more and more young users are depending on the Web for their everyday information needs. One of the purposes…

The need to further integrate SoTL into college and university cultures has been discussed relatively frequently in recent teaching and learning literature. While a number of useful strategies to assist in this task have been advanced, one especially promising suggestion is the development of organized, institutionally-recognized scholarship…

Most universities face similar challenges, so it is with good reason that universities often look to peer institutions to benchmark their branding efforts. Whether across town or around the world, other institutions' brands can inspire ideas. But why not go further? What could universities learn about branding from companies and brands such as…