Slaughter and Rhoades (2009) developed the theory of academic capitalism to explain the market-like behaviors of colleges and universities, which has been made more prevalent by the rise in neoliberal ideology and the new knowledge-based economy. Bok (2003), Giroux (2003), and others have warned against these market-like behaviors as a threat to…

Throughout the twentieth century and the first decades of the twenty-first century, the UK higher education went through significant changes. We identify three epochs, through which the institutional logic and purpose of university were redefined: an elite reconfiguration before the 1950s; a democratic reconfiguration from the 1960s on; and an…

The past three decades have witnessed the growing influence of market forces on higher education, resulting in what is defined by Fairclough (1993) as the marketization of academic discourse. The present study attempts to examine the effect of such trend on university website homepages in China, which is an under-researched genre of higher…

The higher education sector has been undergoing a far-reaching institutional re-orientation during the past two decades. Many adjustments appear to have strengthened the role of competition in the governance of higher education, but the character of the sector's emerging new political economy has frequently remained unclear. Serving as the…

This article examines the corporate branding efforts of Singapore's publicly funded higher education institutions within a context of neoliberal marketization. Adopting a discourse-analytic perspective, it examines the kind of branding approaches employed by Singapore's universities and polytechnics, and how these approaches are realized…

Although it has revealed the material conditions under which language education programmes are implemented worldwide, research on neoliberalism and language commodification has not yet adequately centred pedagogy. Thus, processes commodifying 'objects' other than language as product go unnoticed in educational settings. Drawing on a four-year…

This paper uses critical discourse analysis of English higher education institutions' policy statements about access to explore the changing ways that institutions have used language to shift their market positionality away from widening participation for all and the process of higher education to "fair access" (i.e. social mobility for…

This project examined the impact on learning and teaching of recent significant changes in UK higher education policy. The term "pedagogic stratification" is used to explore and analyse how institutional type may relate to different conceptions of "teaching excellence" and "the student experience" adopted across the…