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Direct linkMogaji, Emmanuel; Yoon, Hyunsun – International Journal of Educational Management, 2019
Purpose: Prospective students are exposed to abundant choices, and they are eagerly searching for information to select the best universities for themselves. Likewise, prospectuses are regularly produced by universities to meet this information needs; the purpose of this paper is to examine the key marketing messages used in their prospectuses.…
Descriptors: Foreign Countries, Marketing, Universities, College Choice
Peterson's Guides, Inc., Princeton, NJ. – 1993
This annual reference book presents descriptions of the approximately 350 colleges and universities with the highest proportion of incoming freshmen who come from the high-achieving group. The 1993-1994 edition describes 359 "leading colleges." An opening section discusses the guide's criteria for a competitive college, gives suggestions for…
Descriptors: Black Colleges, Church Related Colleges, College Admission, College Applicants
American Association of Dental Schools, Washington, DC. – 1978
Extensive data are gathered on entry into dental schools in the United States and Canada; all schools are included. In addition to brief chapters on dentistry as a career and planning for dental education, information provided for the entering class of 1979-80 by each school is given. This information includes: general information on the school;…
Descriptors: Admission Criteria, Admission (School), Advanced Placement, Allied Health Occupations Education
