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Marketing Merit Aid: The Response of Flagship Campuses to State Merit Aid Programs
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Ness, Erik C.; Lips, Adam J. A. – Journal of Student Financial Aid, 2011
This study examines the differences in the portfolio of institutional scholarships and the marketing of these awards between flagship campuses with and without state merit aid programs. Using content analysis techniques to analyze institutional websites of the 16 Southern Regional Education Board (SREB) flagship campuses, three thematic responses…
Descriptors: Campuses, Content Analysis, Merit Scholarships, Web Sites