The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

The role of staff involved with undergraduate admissions and recruitment has changed since the turn towards marketisation in higher education. This article focuses on the system in England following both a sharp rise in student fees and an associated tendency for the public university agenda and related social priorities, such as widening…

This paper tries to accomplish two tasks. First, it uses a critical review of the concept of differentiation to shed light on the expansion of the Mozambican higher education system, a consequence of the global neoliberal dynamics of higher education. Second, the neoliberal framework is applied to account for the development of multi-campus…

This article investigates the ways in which newly-established higher education institutions (HEIs) position themselves as "world-class" through constructing themselves as "global". With the escalating "free market" and competitive forces arising from the marketization of education, most universities see a construction…

The article analyzes the public-private dynamics in the context of eight Western Balkan countries (Albania, Bosnia and Herzegovina, Croatia, Former Yugoslav Republic of Macedonia, Kosovo, Montenegro, Serbia, and Slovenia). This article examines whether and to what extent these governments "level the playing field" between private and…