The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

Purpose: This paper aims to investigate the extent of sustainability disclosure through websites at Spanish universities and analyse the determinants that affect such disclosure. Design/methodology/approach: This study uses as methodology a content analysis of the sustainability information disclosed by universities on their official websites in…

The issue of academic undermatching involves students enrolling at colleges and universities below the level of selectivity to which their academic profiles indicate they could gain admission. Undermatching has received significant attention because students who undermatch have been shown to experience less favorable outcomes than their peers who…

The internationalization of universities has become increasingly important in recent decades. A dominant internationalization model, influenced by principles of new public management, has emerged. Latin American universities have undergone significant changes as a result of this trend. This paper takes inspiration from the sociology of translation…

The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content (BGC) and user-generated content (UGC) on social media and universities' competitive strategy and brand personality. BGC that…

Institutional debt, also referred to as direct-to-school debt, is debt owed by students to their college or university for unpaid tuition, fees, room and board, education benefit overpayments, or fines. Unpaid tuition is the most common debt and can arise if a student enrolled with the expectation of aid that did not come through, or if a student…

Advances in science are often associated with pre-eminent research universities. Policy makers and those who collaborate with university researchers may assume that this advantage generalizes to all types of research. This analysis explores whether this generalization applies to research in emerging disciplines. We do so by examining the…

Purpose: The study addresses the critical need for a performance measurement model tailored to universities in fragile countries. It aims to identify and prioritise criteria and sub-criteria within the model, specifically designed to accommodate the unique challenges faced by the higher education institutions in fragile nations.…

This paper analyzes the research performance evolution of a scientific institute, from its genesis through various stages of development. The main aim is to obtain, and visually represent, bibliometric evidence of the correlation of organizational changes on the development of its scientific performance; particularly, structural and leadership…

Much research has investigated the determinants of higher education funding across the United States. Some established variables are statewide conditions while other variables relate to the political machine in the capital city. Politicians' personal characteristics, such as party affiliation and gender, influence higher education funding. This…

Purpose: This study aims to describe the different elements included in campus sustainability plans (CSPs) in colleges and universities across the USA. Design/methodology/approach: It examines the contents and specific areas of emphasis of 155 CSPs using a document analysis approach. It determines the types and characteristics of the institutions…

Higher education is often framed as a means to social mobility and increased earnings. However, the value of university education in the United States is coming under scrutiny in regard to its costs. This article examines a university education's return on investment (ROI) from attending different types of universities in the United States. Unlike…

This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

Although universities are often characterised as 'elite', institutions can attain status in multiple dimensions--reputation, research, money and selectivity. We studied 21st century public universities in the United States, using latent profile analysis to identify which universities followed each path to status. Most universities pursued none,…

Higher education institutions (HEIs) often function in an environment where various institutional pressures force them to position themselves on a national-international orientation scale in order to gain legitimacy in the eyes of different constituents with different expectations. Empirical insights, however, on how HEIs respond to these forces…