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Direct linkZhaoheng Xu; Lei Liu; Jie Yu – Cogent Education, 2024
Developing a clear and applicable mission statement is essential for business schools to obtain AACSB accreditation, and it is also a core embodiment of their ability to achieve sustained excellence. By the end of 2023, a total of 48 business schools in mainland China have been accredited by AACSB, which has a positive modelling effect on the…
Descriptors: Foreign Countries, Business Administration Education, Knowledge Management, Educational Innovation
A Study of Pragmatic Function of Speech Acts in Mission Statements on the Basis of Adaptation Theory
Download full textMengqi, Zhang; Zhanghong, Xu; Muchun, Wan – English Language Teaching, 2018
Corporate mission, a core part of corporate culture, plays an important role in the development and competition of companies. The study of mission statements is beneficial to both companies and stakeholders. This paper explores corporate mission from the perspective of linguistics on the basis of speech act theory and adaptation theory and reveals…
Descriptors: Pragmatics, Speech Acts, Institutional Mission, Competition
