Mission statements provide educational institutions with the legitimacy to market and promote services through positive statements. This study applied genre analysis to examine the function of promotional rhetoric in top 100 international universities' mission statements. Bhatia's rhetorical moves of promotional genre was triangulated with Pearce…

Mission statements have become increasingly important for the accreditation of business universities and colleges. Thus, understanding similarities and differences in the content of business school mission statements is especially timely. The mission statement is also the first component of the strategic management process. It provides the…

"The Quality Imperative" was approved by the Board of Directors of the Association of American Colleges and Universities in December 2009. This statement focuses on the core issue of educational quality. Both employers and educators know that the higher education quality shortfall is just as urgent as the attainment shortfall. Today's employers…

Teaching young children to read is the most critical educational priority facing this country. Encouragingly, this is an area where some of the best and most rigorous scientifically based research is available. The Reading First program helps States and districts apply this research--and the proven instructional and assessment tools consistent…