Purpose: The emergence of internet-based business models has given rise to online higher education institutions (OHEIs) that offer their undergraduate and graduate degree programs exclusively online with minimal physical presence. Research on OHEIs discusses the need for external legitimacy and resource acquisition, often ignoring the role of…

Argues that use of technology to market institutions and counsel students adds new dimensions to college recruitment practices. Predicts that emerging web technologies and their associated marketing theory will challenge the status quo and will add yet another dimension to the responsibilities of the admission professional. (Author/JDM)

A discussion of studies regarding 19th century college founding and survival, this paper provides insights into the factors that influence college survival today. It begins with Tewksbury's 1932 history of the founding of American colleges and universities before the Civil War. His book suggested that affiliation with a religious denomination was…

Two reports on institutional fund raising ("The Quest for Major Gifts: A Survey of 68 Institutions," 1983, by Addison L. Winship II, and "Seeking Major Gifts: How 57 Institutions Do It," 1991, by Anne W. Altizer) offer examples of how a healthy college endowment provides stability through difficult economic times. (MSE)

This report attempted to measure the impact of 2 years of budget cuts on the University of California and the California State University systems. The research involved review of a variety of budget documents, analysis of planning done to cope with budget cuts, and interviews with local campus and systemwide officials and knowledgeable sources in…

Interviews and a literature review found that outdoor recreation contributes significantly to Scotland's tourist income, particularly in rural areas; outdoor education centers are significant employers in certain rural areas; the provision of outdoor education by secondary schools has decreased in the last 20 years; and therapeutic outdoor…

Discusses ways in which community colleges have used collaboration and partnerships to enlarge resource bases, examining a range of approaches for addressing collaborative facility development. Reviews examples of community college facilities acquisition, construction, leasing, and shared-usage. Identifies issues and challenges involved with such…

This report examines the change process at a regional university in achieving a higher level of excellence in all its programs and activities. Results from 30 interviews are discussed in explaining how this university endured a major retrenchment and survived and thrived while simultaneously contributing to the surrounding community's economic…

Three position papers, originally presented at a special symposium of economists and educators, are presented concerning the policy impact that the changing economic environment will have on colleges and universities in the financing of higher education in the United States. The position papers are: "The University and the Reemergence of…

One school in Canada's Exemplary Schools Project, Grandy's River Collegiate, is a rural high school threatened with closure because it does not meet Newfoundland's new "viability" requirements (primarily involving school size). Compares characteristics of several types of schools, and suggests that schools such as Grandy's are suited to…

Drawing from journal, report, and monographic literature, this paper offers an analysis of community college funding in the 1990's. In the first section, various stories appearing in the "Chronicle of Higher Education" are highlighted, pointing to such financial problems as state deficits and shrinking educational budgets, no federal increases in…

Realizing the goals of higher and continuing education calls for applying consumer research to university marketing techniques. Several higher education publics have been identified, and the idea of consuming publics can be subdivided into internal and external consumers, with the student viewed as the educational product. Internal consumers…

Describes attempts to establish at least 20 private universities in Australia between the mid-1980s and mid-1990s, of which only 4 remain viable. Discusses five categories of national higher-education environments. Suggests that most proposed private universities were undermined by their overtly commercial character and the strength and…

Provides a taxonomy of cost containment actions for use in response to budget crises where revenues fall short of expenditures. Indicates four levels of actions: tactical temporary and tactical permanent, which have low to moderate impact on school operations; and strategic temporary and strategic permanent, which have moderate to high impact. (13…

Discusses factors influencing the survival of library schools and how innovation of curricular changes to expand programs and incorporate technologies affects continued feasibility. Findings indicate that public governance, bureaucratic entrenchment, institutional age, and moderation in innovation positively affect survival. (23 references) (EA)