Discussion of instructional materials design highlights perceptional modality preferences. Research on perception is reviewed; preferences for audio versus video, verbal versus pictorial, and listening versus reading are described; learning styles are considered; and theoretical and practical implications for audiovisual designers are suggested.…

Reports the use of two different visual control treatments (self-controlled versus system-imposed) among students with different cognitive styles. Students in middle school were tested to determine how they learned from instructional materials generated using different design approaches. Results indicated that students with different cognitive…