Effective educators have incorporated media (images, diagrams, animations, simulations, audio, video, etc.) into their classroom instruction for many years, recognizing that these elements support student learning in powerful ways. Twenty-first century teaching and learning emphasizes media literacy as an integral skill and this type of literacy…

This paper examines the multimedia competencies of an educational technologist via a job announcements analysis and survey of professionals within the field. A conceptual framework is provided involving the new definition of the field of educational technology and associated knowledge, skill, and ability statements. Two hundred five unique job…