Offers a critique of a previous discussion on instructional industrialism in distance education based on instructional design. Topics include the psychological foundations of instructional design, competing paradigms in educational development, behaviorism and cognitivism, theories of learning and the paradigmatic divide, and implications for…

Responds to a critique by Alistair Inglis of a previous article dealing with instructional industrialism and educational technology in open learning and distance education. Topics include paradigm shifts; instructional design; behaviorism and cognitive psychology; the relationship between practice, research, and theory; and possibilities for…