Discusses the importance of client styles, consulting modes, and development of relationships in the management of a process designed to provide better instructional alternatives. A summary of factors contributing to effective relationships is included. (CHC)

Presents a definition of educational technology that points to three areas where research is needed: instructional theory, design-oriented research, and instructional design procedures. Computer assisted instruction and perceptions of media and technologies are discussed, and 74 references are given. (Author/LRW)