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Journal of Marketing Education

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Humphreys, Michael	1
Hunter, Gary L.	1
Singley, Roger	1
Taylor, Steven A.	1

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Business Student Preferences: Exploring the Relative Importance of Web Management in Course Design

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Taylor, Steven A.; Humphreys, Michael; Singley, Roger; Hunter, Gary L. – Journal of Marketing Education, 2004

The following study investigates the relative importance of Web management practices in business curricular pedagogy from an undergraduate student perspective. Using conjoint methodology, the results suggest that students early in their program of studies tend to most value (more) tests in terms of course attributes, while students later in their…

Descriptors: Undergraduate Students, Student Attitudes, Cognitive Style, Instructional Design