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Burke, Lisa A.; James, Karen; Ahmadi, Mohammad – Journal of Education for Business, 2009
The authors investigated business faculty members' degree of Power-Point (PPT) use across different functional areas in a business program and their use of specific PPT features. The authors also examined students' perceptions of PPT's effectiveness across different business courses (e.g., accounting, economics, management, business law,…
Descriptors: College Faculty, Technology Uses in Education, Visual Aids, Role
Burke, Lisa A.; James, Karen E. – Business Communication Quarterly, 2008
The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of…
Descriptors: Business Education, Lecture Method, Multimedia Instruction, Multimedia Materials
James, Karen E.; Burke, Lisa A.; Hutchins, Holly M. – Business Communication Quarterly, 2006
The use of PowerPoint (PPT)-based lectures in business classes across universities is ubiquitous yet understudied in empirical pedagogical research. The purpose of this empirical study was to ascertain whether significant differences exist between faculty and student perceptions with regard to PPT's impact on perceived learning, classroom…
Descriptors: Student Behavior, Student Attitudes, Computer Software, Internet