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Download full textŠvec, Václav; Selby, Richard – Journal on Efficiency and Responsibility in Education and Science, 2019
At the Faculty of Economics and Management at the Czech University of Life Sciences Prague (CULS Prague) a wide range of marketing courses are taught, covering many aspects of marketing theory. The curriculum of the majority of marketing courses consists of case studies and project work in teams. The students in their MSc. studies have five…
Descriptors: Case Studies, Management Development, Marketing, Economics Education
