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Di Renzo, Anthony – 1996
While working as a special consultant for General Mills in 1948, John Dos Passos wrote a report explaining the latest scientific research and technological advancements and how the postwar economy was affecting General Mills and the cereal market. General Mills, using a real writer for a corporate freelance, profited from Dos Passos' expertise and…
Descriptors: Business Communication, Content Area Writing, Higher Education, Instructional Effectiveness
Russell, Bruce W. – 1995
To effectively study the political, socioeconomic, and cultural effects of the media, it is important to examine the context of the community in which the media operates. To do this, students must think critically and develop a historical perspective of the changing role of each media within this community. The term community is used in the…
Descriptors: Assignments, Audience Analysis, Community Attitudes, Critical Thinking