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Play It Again: How Game-Based Learning Improves Flow in Accounting and Marketing Education
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Silva, Rui; Rodrigues, Ricardo; Leal, Carmem – Accounting Education, 2019
Flow theory is used in this article [Csikszentmihalyi, M. (1990). "The domain of creativity"] to determine whether gamified resources, named Accountingame and Marketingame, possess certain characteristics which, in the form of educational games, increase the performance of Portuguese undergraduate students attending Accounting (N = 816)…
Descriptors: Accounting, Marketing, Business Administration Education, Game Based Learning