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Burke, Lisa A.; James, Karen E. – Business Communication Quarterly, 2008
The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of…
Descriptors: Business Education, Lecture Method, Multimedia Instruction, Multimedia Materials

Johnson, Iris W.; Pearce, C. Glenn; Tuten, Tracy L.; Sinclair, Lucinda – Business Communication Quarterly, 2003
Compares the effects on perceived listening effectiveness of a self-imposed period of silence versus attending a lecture on listening skills versus a combination of a self-imposed period of silence and attending a lecture. Suggests that the act of self-imposed silence greatly improves awareness of listening effectiveness and the value of…
Descriptors: Business Communication, Business Education, Higher Education, Instructional Effectiveness

Kryder, LeeAnne G. – Business Communication Quarterly, 2002
Shares some surprising results from a business communication program's recent experiment in using a large lecture format to teach an upper-division business communication course: approximately 90-95% of the students liked the large lecture format, and the quality of their communication deliverables was as good as that produced by students who took…
Descriptors: Business Communication, Business Education, Class Size, Higher Education

Quible, Zane K. – Business Communication Quarterly, 2002
Notes that the manner in which the author was using the incorporation of electronic slides into his lectures allowed students to become disengaged from the learning process. Presents strategies to combat disengagement and strategies to supplement textbook slides. Concludes that student disengagement can be counteracted with limited expenditure of…
Descriptors: Business Education, Computer Uses in Education, Educational Strategies, Higher Education
James, Karen E.; Burke, Lisa A.; Hutchins, Holly M. – Business Communication Quarterly, 2006
The use of PowerPoint (PPT)-based lectures in business classes across universities is ubiquitous yet understudied in empirical pedagogical research. The purpose of this empirical study was to ascertain whether significant differences exist between faculty and student perceptions with regard to PPT's impact on perceived learning, classroom…
Descriptors: Student Behavior, Student Attitudes, Computer Software, Internet