Our case study is a response to the need for research and reporting on specific strategies employed by software designers to produce effective multimedia instructional solutions. A systemic approach for identifying appropriate software features and conducting a formative evaluation that evaluates both the overall effectiveness of the multimedia…

Two instructional designers were provided with formative evaluation data from sources recommended in the literature and were asked to revise a piece of instructional text while thinking aloud. Examination of the content of coded segments showed that one of the participants demonstrated more attributes of expertise than the other, based on…