We conducted a survey of about ten different pedagogical tools with students of seven different small undergraduate business classes with average class size of 27 students. We propose that the higher the students' agreement with specific pedagogical methods the higher their motivation as well as their learning outcomes. A statistical significance…

Positioning and repositioning continue to be critical topics in business strategy, and yet a review of current business research syllabi from several institutions showed that very few institutions teach the analytical underpinnings of how perceptual maps can be created using multidimensional scaling and how they should be interpreted. At the…

Frequently in Management Science courses, instructors focus primarily on teaching students the mathematics of linear programming models. However, the ability to discuss mathematical expressions in business terms is an important professional skill. The authors present an analysis of student abilities to discuss management science concepts through…

In the strategic management course, students select, analyze, and present viable future alternatives based on information provided in cases or computer simulations. Rather than understanding the entire process, the student's focus is on the final presentation. Chickering's (1977) research on active learning suggests students learn more effectively…

The authors investigated the effectiveness of online versus paper assignments using final examination scores in three cohorts of theory of finance. In particular, two cohorts were exposed to online assignments while another cohort was exposed to traditional assignments. The central result is that exposure to online assignments robustly leads to…

Reflective observation is an important component of experiential learning that allows students to draw meaning from their experiences and incorporate that meaning into new learning conceptualizations. However, the present study indicates that business educators rarely incorporate reflection after concrete experiences into curricula. This research…

The authors examined the long-term learning effects of two different practice set assignment approaches on business students' long-term learning: a comprehensive, multiple-period practice set and a topic-specific practice set. Student learning was measured longitudinally across semesters. The authors found evidence that students using a…

The authors intend to describe the experience of developing and teaching an online marketing research class for master of business administration students. The class has been taught for four fall semesters. Each time, the class also completed an online survey, analyzed the resulting data, and wrote a detailed report for a real client. The course…

The authors discuss the effectiveness of the Quality School model and active learning in an undergraduate classroom setting. They compare performance levels of students in two course sections of Principles of Macroeconomics and two sections of Managerial Communications. Students are given an opportunity to help shape the structure of the…

In this article, the author presents empirical results concerning the effectiveness of campus, online, and hybrid (i.e., a mix of campus and online) instruction in business education. The sample is derived from graduate students enrolled in economics, computer information systems, and finance courses at a regional university. The author…