This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…

The use of storytelling allows lecturers to engage students in a dynamic and enthusiastic way while encouraging students to develop a higher order of thinking and recollection. Storytelling allows the lecturer to show their interest in the material and in the students. Lectures can utilize the art of storytelling to communicate expertise and…

This paper investigates whether there is a difference in student learning in a quantitative business course taught through video streaming with the option of going to a face-to-face lecture, compared to the same course taught only through face-to-face lecture. This topic has been the subject of research in recent years because of the importance of…