Debate over the link between student learning styles and effective teaching has a long tradition, made more interesting by Karns's recent article "Learning Style Differences in the Perceived Effectiveness of Learning Activities." Fundamentally he asserts, in critiquing Morrison et al. (2003), that marketing educators should not adopt "a high…

The learning style individual difference factor has long been a basis for understanding student preferences for various learning activities. Marketing educators have been advised to heavily invest in tailoring course design based on the learning style groups in their classes. A further exploration of the effects of learning style differences on…