Application-based assignments are often forgone in large marketing classes because of the daunting implementation and assessment challenges they present. One solution is to divide large classes into groups, but groups present their own challenges--of note, the potential for students to free-ride on the efforts of others. The 4Ps method of case…

Testing has become a part of the educational routine, and accountability has become linked with testing programs. In the wake of state-designed standards, and state-mandated high stakes tests that are used to assess individual student performance, as well as overall performance by a teacher, school, or district, educational professionals are…