The purpose of this study was to determine if increasing levels of complexity in visual production techniques would increase the viewer's learning comprehension and the degree of likeness expressed for a college level instructional television program. A total of 119 mass communications students at the University of Alabama participated in the…

Part of a larger project designed to produce a causal model of variables that impinge upon training interventions and influence adult learning, this research is concerned with learner attitudes toward the way employee training is delivered and the roles these convictions play in learning. Two research models served as a guide for comprehensive…