In the United States, a high portion of students do not pass their introductory accounting courses. In this study, In-class Group Assignments (IGAs) that require students to work in small groups are used to supplement traditional lectures in Introductory Managerial Accounting. In two groups of students attending this course, four experimental IGAs…

We conducted a survey of about ten different pedagogical tools with students of seven different small undergraduate business classes with average class size of 27 students. We propose that the higher the students' agreement with specific pedagogical methods the higher their motivation as well as their learning outcomes. A statistical significance…

The qualifications of academics to teach students are often left unquestioned. Current accreditation standards, for an academic to teach, are typically determined by courses taken, certifications or degrees obtained, and/or industry experience. Doctoral programs are inconsistent in their approaches to formal instruction in pedagogy and their…

Positioning and repositioning continue to be critical topics in business strategy, and yet a review of current business research syllabi from several institutions showed that very few institutions teach the analytical underpinnings of how perceptual maps can be created using multidimensional scaling and how they should be interpreted. At the…

This paper explores the course design and implementation of a first-year discovery seminar on "Living in the Metaverse" offered at a business university. Integrated with standardized college-readiness topics, the course combines hands-on activities with collaborative assignments and class discussions to present a multidisciplinary…

Artificial intelligence-based tools are rapidly revolutionizing the field of higher education, yet to be explored in terms of their impact on existing higher education institutions' (HEIs) practices adopted for continuous learning improvement, given the sparsity of the literature and empirical experiments in undergraduate degree programs. After…

Within the ever-changing technology and business landscape, it is imperative that students develop skills in identifying and leveraging emerging technologies to create business value in innovative and novel ways. Drawing on the Net-enabled Business Innovation Cycle framework, applied learning techniques, and current events, we developed an…

Consumer insights are all around us. Yet it can be difficult for students to examine everyday consumption practices and see how this understanding has application. Using the simple premise of a favorite family recipe, students learn how insight can be hidden in plain sight. Beginning with conducting an in-depth interview, the assignment gives…

Purpose: This paper aims to describe the development and execution of the video cover letter exercise. This learning innovation challenges students to develop a concise, targeted marketing message using video technologies and tools. Design/methodology/approach: In the first full semester of mandatory implementation, a pre-test/post-test design…

Although many marketing courses discuss traditional concepts pertaining to product strategy, concepts specifically relating to packaging are often glossed over. This exercise, "Wrap-Attack Pack," teaches students about the utilitarian and hedonic design elements of packaging. More specifically, the primary objective is to creatively…

Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Google Ad Grants, a nonprofit edition of Google AdWords that provides up to $10,000 monthly in free advertising. A quasi-experiment revealed no differences…

Sponsored content, in-feed ads, and advertorials are innovative ways to promote brands. However, there are limited resources on how to use these advertising techniques. The Native Advertising project and debate helps students (a) gain knowledge and experience with current advertising practices and (b) engage in deliberation regarding a promotional…

Frequently in Management Science courses, instructors focus primarily on teaching students the mathematics of linear programming models. However, the ability to discuss mathematical expressions in business terms is an important professional skill. The authors present an analysis of student abilities to discuss management science concepts through…

Teaching with cases, especially at universities where cases are not a regular part of the curriculum, poses challenges for both faculty and students. The results in this research present an effective and manageable method to introduce the case analysis process and to facilitate written case analysis for both students and faculty. Experiment 1…

Traditional assignments that aim to develop and evaluate creative problem solving skills are frequently foregone in large marketing classes due to the daunting grading prospect they present. Here, a new assessment method is introduced: the "snapsignment." Through photography, individual projects can be assigned that promote higher order…