Digital technologies are becoming more embedded and prevalent in everyday life. One leading technology, Virtual Reality (VR), is well-positioned to extend its impact past the gaming industry and move deeper into education, particularly in university settings. Embracing digital technologies is essential in keeping marketing education relevant.…

Advances in technology have significantly enhanced the quality of mixed-reality simulations, incorporating both real and virtual aspects. Mixed-reality simulations have been used to develop individual knowledge, skills and abilities in higher education; however, the use of such simulations to introduce authentic learning activities into higher…

In higher education, business students with different learning styles may not all respond successfully to a straight lecture format. The authors analyze the impact that an experiential learning activity (an optional stock market trading simulation) has demonstrated on student success in a college investments course. Findings suggest that students…

The increasingly interconnected and complex business environment demands business executives to be equipped with highly developed cross-functional skills and the capacity to integrate responsible decision making in business. To develop students with these attributes, the business higher education sector is expected to employ teaching and learning…

This paper explores the course design and implementation of a first-year discovery seminar on "Living in the Metaverse" offered at a business university. Integrated with standardized college-readiness topics, the course combines hands-on activities with collaborative assignments and class discussions to present a multidisciplinary…

Today's business management students have come of age in a new, interactive, technology-rich environment; therefore, instructors should modify their teaching modalities to embrace embedded simulations. The authors present a practical application of instruction, a new teaching model that puts business simulations at the center of their…

Finance education relies on quantitative analyses and exercises. Lack of quantitative skills undermines student motivation. Interactive teaching methods including case-based learning, problem-based learning, and simulations have been proposed as means to improve student engagement and enhance learning. This study describes an application of a…

Many educators utilize simulations to create active learning environments suitable for learning outcome achievement and soft skill development, which are critical for student success in the workforce. However, many educators focus primarily on affective benefits of simulations, such as engagement and motivation, rather than cognitive impacts, such…

Purpose: With the growth of digital education, students increasingly interact in a variety of ways. The potential effects of these interactions on their learning process are not fully understood and the outcomes may depend on the tool used. This study explores the communication patterns and learning effectiveness developed by students using two…

Some students struggle with Excel and Access skills, especially in a business environment. What follows are the results of these skills being taught at a medium-sized Midwest University. While the number of Excel and Access projects provided to the student has been increased to provide greater breadth, students are still wrestling with the depth…

The aim of this study was to develop a student entrepreneurship education model that integrates the design thinking model into the creative problem-solving process and finds solutions to problems through Lean Canvas. The solutions generated can be translated into a unique value proposition substantiated by ownership of a competitive advantage that…

Virtual reality (VR) technology is making its mark across market sectors (e.g., gaming, healthcare, tourism). This paper examines the use of VR in education, specifically in business classes, to better understand how this technology can help students improve their communication skills associated in delivering effective presentations and…

Aim/Purpose: Enterprise Resource Planning (ERP) simulation (ERPsim) games have been used in Information Systems courses to teach students ERP systems and business processes. This study investigates whether the use of ERPsim games can be extended to other management disciplines. More specifically, this study reports on using the ERPsim games…

From 2016-2019, Jacksonville State University (JSU) librarians embraced the call to incorporate increased active learning into traditional library information instruction. Librarians began this process by integrating the use of a scavenger hunt into the Houston Cole Library's new orientation tailgate event. Breakout EDU Escape Room kits with a…

The literature has been enriched by studies examining the effect of entrepreneurship education on entrepreneurial or goal intention. Yet, few articles have considered how entrepreneurship education affects nascent entrepreneurship as a more sought-after outcome. Similarly, some scholars assess entrepreneurship education as an aggregate rather than…