Effective writing is a soft skill that is highly in demand in today's workforce. This qualitative study examines student perceptions of a revise and resubmit policy aimed at increasing student engagement with an instructor's writing feedback and ultimately improving students' writing skills. Students across three business communication courses…

The authors discuss the effectiveness of the Quality School model and active learning in an undergraduate classroom setting. They compare performance levels of students in two course sections of Principles of Macroeconomics and two sections of Managerial Communications. Students are given an opportunity to help shape the structure of the…

In the accounting communication class, which includes both writing and making presentations, the article-based memo has always been the first assignment, in which students learn business formats and writing style, use of headings, audience analysis, and adapting material for different audiences. As part of a large project to revise the accounting…

Uses the modern concept of genre to define the "case write-up" (the dominant written genre in case-based business schools). Concludes that case write-ups prepare students for classroom performance in the central event of the classroom, the oral analysis of the case. Argues that the write-up prepares students to solve problems, make decisions, and…

While working as a special consultant for General Mills in 1948, John Dos Passos wrote a report explaining the latest scientific research and technological advancements and how the postwar economy was affecting General Mills and the cereal market. General Mills, using a real writer for a corporate freelance, profited from Dos Passos' expertise and…

Investigates written communication concepts and strategies integrated into core courses in the College of Business and Economics at the California State University Northridge. Finds striking differences in writing policies, writing standards, assignments, types and results of assessment, and faculty perceptions about writing across the curriculum.…

This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…

Two online collaborative assignments that connected students in courses at Unitec, New Zealand, and Baruch College, City University of New York, are the focus of this article. For the first assignment, small, blended groups used five different online techniques to explore topics being discussed in an intercultural communication course at each…

For years, the author has been a fan of assigning students in business communication classes to draft messages that explained complex decisions or situations. The assignment is the author's variation of the negative or bad news message. This traditional genre has generated a new Web-based method by which people and organizations respond to public…